Media and Information Languages (Lecture)

“LANGUAGE IS A SOURCE OF MISUNDERSTANDING” – McLuhan, 1964

            Sometimes what we mean does not always have the same meaning for others. People think differently and it can’t be helped if one thing has different meaning for others. As a country with different dialects, multiple languages can be hard to use.

Does the user’s/audience’s own background or experience affect the interpretation of messages? How?

            Our schema greatly affects what we think or how we interpret a message. A young person and old person may have different understanding of a thing because of the gap in time.

Is it possible that a different individual derives a different meaning from the message? Explain

            Yes. People’s culture and background may affect how he or she perceives something. For example, in the US you can they “Fighting!” and they will think there is a fight between two people while if you say “Paiting!(Fighting!)” in Korea it means “Good Luck!” or “Do your Best!”.

5 SYMBOLS IN YOUR COMMUNITY

SYMBOL	NAME	MEANING
	YOUTUBE	Video Platform
	TWITTER	Social Media
	EMERGENCY TRIANGLE	Car Malfunction, Avoid
	PEDESTRIAN LANE	Crossing
	STREET SIGN	No Parking in this area

IMAGE LINKS:

https://plus.google.com/photos/115229808208707341778/albums/profile/6459805689506418818?iso=false
https://upload.wikimedia.org/wikipedia/en/9/9f/Twitter_bird_logo_2012.svg

https://images-na.ssl-images-amazon.com/images/I/31VBMFSJm5L._SY355_.jpg

https://upload.wikimedia.org/wikipedia/commons/8/8d/Singapore_Road_Signs_-_Restrictive_Sign_-_No_Parking.svg

https://cdn.pixabay.com/photo/2015/10/14/15/42/zebra-crossing-987868_960_720.jpg

ANALYZE THE IMAGES

COMPONENTS	PONDS AD	FERDIE MARCO	MT. MAYON
Target Audience	Men	Voters	Tourists
Sender/ Author	Advertisers (Ponds)	Ferdie Marco	You Brother Travel & Tours (Cyrel Tan)
Purpose	To promote their product	To make people vote him	To go to Mayon to avail their ATV
Key Content	Product + Face Value Card Promo	Name and Bribery	Advertising their ATV to Mayon Tourists
Form/ Style	Appealing Fonts and Background	Friendly and Kind Intent and gestures	Bright Colors and Different fonts with pics
Medium/ Format	Model- Xian Lim Poster Format	McDonalds Promo in FB	Poster, Social Media

 ENRICHMENT:

• What information codes, conventions and messages about our country is communicated through advertisements?

            Most advertisments, especially realtng to tourism, include the official tagline of Philippine Tourism which is “It’s more fun in the Philippines” and this helps by intriguing people about the fun in the Philippines anf encouraging them to visit.

• If you are to create a postcard for a place or organization of your choice, what technical and symbolic codes would you use to convey important information and create the desired impression? Why?

            I would use symbolic codes that imply and connote positive things and will represent the place/ organixation I will make the postcard for. This will help people have a good image of the place/ organization and would encourage them to more about it and visit or apply to the organization.

• How is understanding of the technical and symbolic codes contribute to media and information literacy?

            Understanding the technical and symbolic codes enables us to connect with people in one understanding. Avoiding and misunderstanding is key to effectively communicate with others. It also in a way enriches the skills we are to develop in media and information literacy.

VIDEO ON LATEST TRENDS: 

https://www.youtube.com/watch?v=dWmRUdLIUtM&feature=youtu.be